Worlds Apart

The concepts of social enterprise and entrepreneurship have been ever more present in public discourse during the past 20–30 years, along with radically different views kind level socioeconomic or political change that these specific economic ventures (should) aim for. Although is often dominated by neoliberal perspectives, which market-based activity as simply an efficient means solving all kinds less local isolated problems, critically minded strands research questioning this approach calling for a broader critical perspective. This paper aims to see how opposing discourses are represented Croatian news media, discursive sphere accessible broad public. analysis focuses on online media period 2007–2019 based comparison between three types: versions national daily newspaper regional newspaper, well online-only progressive non-profit site. A stark contrast apparent mainstream commercial alternative i.e. dominance “enterprise discourse” former emphasis agenda fundamental, comprehensive long-term latter.